![]() ![]() Brand your content to ensure your infographics help achieve all three purposes. Consider the three main purposes of infographics: expertise, driving referral traffic and SEO. Check out the infographic The Most Popular Books of All Time, from Love Reading as a compelling use of mixing graphs and illustration.Ģ. Make your infographics stand out with big, bold numbers and statistics to support your messaging. Spend some time on your infographic's design to make them more visually commanding. If you can't describe your point with a graph, find an illustration to use, with text serving to give more context to the piece. Go in order of importance and use graphs first. Of course, text can play an important role by giving context and explaining the corresponding infographic wherever necessary, but should be short in comparison to graphs and illustrations. As referenced above, 65 percent of people are visual learners. Here's our round-up of three common mistakes made while creating infographics, and why you should avoid them at all costs.ġ. With a skyrocketing trend towards visual information, businesses can benefit from creating infographics. Image-based social networks such as Pinterest boasts over 70 million users with 70 percent located in the U.S. Facebook photos command 53 percent more likes than the average post. Let's look at how visuals effect social media. Its infographic and content-marketing efforts only cost around $28,200. The site estimates that if it had spent just 5 cents per visitor, it would have amassed a $125,000 bill. They have also received 41,359 tweets and 20,859 likes. ![]() KISSmettics published 47 infographics in just two years, helping it generate 2,512,596 visitors and 41,142 backlinks from 3,741 unique domains in the same time period. Content marketers and businesses are taking notice of infographics' power and popularity. ![]()
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